Amazon Settles Children’s Privacy Lawsuit with $25m Payment, Faces Criticism for Violating User Privacy

News Updates (16)

Amazon, the global e-commerce giant, has reached a settlement with the US Federal Trade Commission (FTC) following allegations that it violated children’s privacy rights through its Alexa voice assistant. As part of the agreement, Amazon will pay $25 million (£20 million) to resolve the accusations of failing to delete Alexa recordings as requested by parents. Additionally, Amazon’s subsidiary, Ring, which specializes in doorbell cameras, will pay $5.8 million to authorities for granting employees unrestricted access to customer data. These settlements come in response to the company’s prolonged retention of sensitive user data and its alleged misuse to enhance the Alexa algorithm. While Amazon denies any wrongdoing, the FTC has criticized the company for its misleading statements and prioritization of profits over privacy.


Misleading Promises and Unlawful Data Retention:


Amazon Accused of Deceptive Practices Regarding Alexa Recordings


The FTC complaint lodged against Amazon highlights the company’s misleading assurances to users, particularly parents, that they could delete voice recordings collected by the Alexa system. However, it was discovered that Amazon had not fulfilled this promise, retaining the data for an extended period and using it in an unlawful manner to improve its voice assistant’s performance. The FTC’s Bureau of Consumer Protection Director, Samuel Levine, condemned Amazon’s actions, accusing the company of misleading parents, disregarding deletion requests, and sacrificing privacy for financial gain.


Ring’s Breach of User Privacy:


Ring Employees Granted Unrestricted Access to Customer Data, Faces Backlash


In addition to the allegations against Amazon’s Alexa, the FTC also addressed privacy concerns related to Ring, a subsidiary acquired by Amazon in 2018. According to the FTC, thousands of Ring employees and contractors had the ability to watch customers’ private video recordings, with some misusing this access for personal purposes. The agency’s complaint reveals instances where an employee viewed intimate spaces within users’ homes, including bathrooms and bedrooms. Ring’s practices, as outlined by the FTC, exhibited a disregard for privacy and security, leaving consumers vulnerable to spying and harassment.


Amazon’s Response and Denial:


Amazon Denies Violations While Settling Lawsuits


In response to the allegations and settlements, Amazon maintains that it disagrees with the FTC’s claims regarding both Alexa and Ring. However, the company states that these settlements allow them to put these matters behind them. Amazon asserts that it had addressed the issues raised independently before the FTC’s inquiry began. Furthermore, the company pledges to continue developing privacy features to ensure the protection of its customers.


Criticism and Call for Privacy Protection:


Critics Slam Amazon for Prioritizing Profit Over Privacy


The settlements reached by Amazon have sparked criticism from privacy advocates and experts who argue that the company’s actions prioritize financial gain over user privacy. The FTC’s order, according to critics, highlights the consequences of sacrificing privacy for profit. Amazon’s disregard for user privacy, particularly with regard to Ring, has raised concerns about the potential for spying and harassment facilitated by the company’s products.




Amazon’s agreement to pay $25 million to settle allegations of violating children’s privacy rights with its Alexa voice assistant marks a significant development in the company’s relationship with user privacy. The FTC’s investigation revealed that Amazon failed to delete Alexa recordings as promised, keeping sensitive user data for extended periods and utilizing it unlawfully. Additionally, Ring’s practices came under scrutiny, as employees were found to have unrestricted access to customer data, leading to breaches of privacy. While Amazon denies violating any laws, critics argue that the company prioritizes profit over privacy. As this case concludes, the spotlight remains on the importance of protecting user privacy in an increasingly interconnected world.

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